Volklore

Volklore weaves Czech folklore traditions with fashion’s milestones, tracing seasons in the rhythm of consumerism.

0.0 0 0h 16m

Director: Viktorie Štěpánová

Volklore is an experimental video essay that explores the transformation of Czech folklore in the digital age of social networks. In a hyper-stylised influencer universe, traditions become a tool of marketing and commodification, remixed into seasonal trends, spectacle, and viral content.

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