Volklore
“Volklore weaves Czech folklore traditions with fashion’s milestones, tracing seasons in the rhythm of consumerism.”
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Volklore is an experimental video essay that explores the transformation of Czech folklore in the digital age of social networks. In a hyper-stylised influencer universe, traditions become a tool of marketing and commodification, remixed into seasonal trends, spectacle, and viral content.
Director: Viktorie Štěpánová
Monina Nevrlá
YouTuber Vivi
